PG/Targeting
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PG/Targeting
Political Services
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Video, photo, and digital production is always one of the most expensive purchases for political campaigns. PG/Targeting invests in our own equipment and assets to streamline video production for our clients.
The ad that flipped a blue district red
Behind the Scenes:
Polling and data going into the 2022 general election showed Democrats holding on to their seats by narrow margins. But, it also showed crime as the #1 issue to general election voters. With the race not moving, PG/Targeting produced a non-skippable 15-second negative ad focusing on crime. With the remaining funds available, we targeted swing voters across the district on digital mediums.
The power of Targeting:
The race for the 268th District was buried in a multi-page ballot.
There were identical District offices on the same ballot next to the 268th District, all with the same county-wide electorate for comparison.
Final Product:
Behind the Scenes:
PG/Targeting works within a campaign’s budget. This script was written and shot by using a one-man crew taking 8 hours of shooting and 8 hours of editing. PG/Targeting prides itself on creating an exceptional product with limited funds and resources.
Final Product:
Behind the Scenes:
This script was written and shot by using a one-man crew taking 4 hours of shooting and 4 hours of editing.
Final Product:
Behind the Scenes:
The client already had hours of footage produced. PG/Targeting saved the client money by using the archived footage to create a new script. The final cut worked for the campaign and their budget.
Final Product:
Behind the Scenes:
The client wanted to respond to a 24-hour news cycle. He filmed on a green screen using a local friend and sent the footage over to PG/Targeting. We quickly edited it and made a final cut to coincide with the news cycle.
Final Product:
Behind the Scenes:
One of our corporate clients wanted a full “Hollywood” production style film shoot, on location. He wanted to tell a story about his company’s new process in the oil industry. PG/Targeting got him what he wanted.
Final Product:
Behind the Scenes:
PG/Targeting wrote the script and used an iPhone on a gimble for this limited spot. The video earned a Finalist spot at the Reed Awards for creating a story with limited resources.
*These videos are examples of PG/Targeting working with other production vendors.
Final Product:
Behind the Scenes:
The client had grown frustrated with consultants not listening to the concepts she wanted. PG/Targeting came in and was able to work with her team and vendors. We helped come up with the concepts and wrote the scripts.
Final Product:
Behind the Scenes:
PG/Targeting worked with her production vendor who filmed and edited the ads. We then had final editing approval in the process to ensure she got what she wanted. Sometimes you just need an outside perspective.
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