We took it as a badge of honor!
On election day, we pulled an incumbent U.S. Senator below 49%, and in the process we grabbed 41% of the vote while being outspent 2:1. They made fun of us for losing, but behind the scenes they were the ones getting laughed at. Our tactics and results impressed political strategists across the U.S.
Using the same tactics we just learned, we went on to join some amazing campaigns, and win some really big races. But we always wanted to recreate the fun we had on that U.S. Senate race, so we made our company.
But what to call it? We knew where to start: “Texas Political Guys” became “The Political Guys” where we focused on Voter Targeting. Since 2018, we simplified it to PG Targeting.