The name PG/Targeting came from an inside joke. So there we were on this political campaign…

Our candidate was the conservative underdog running for the U.S. Senate against an incumbent. We didn’t have much money, or a large team, but we did have some new ideas… and we had some fun with them.

So much fun that we got in the head of our opponent and his team. They kept making stupid mistakes every day. They hated us for it. As a way to insult us they called us the “Texas Political Guys” because we were all from Texas.

We took it as a badge of honor!

Our tactics and results impressed political strategists across the U.S. and we went on to join some amazing campaigns. After winning some really big races we always wanted to recreate the fun we had on that U.S. Senate race.

Cody Davis founded the “Texas Political Guys” which quickly evolved into the Political Guys” where we focused on Voter Targeting. Since 2018, we simplified it to just PG/Targeting.